Zeekr Digital
Categories
Digital & Product Design
Client
Zeekr Global
Project
Zeekr Digital
Responsibility
Digital Design Visual Identity Product Design Design System
Year
2023–2026
As digital touchpoints became one of the primary ways customers experienced the brand, the challenge shifted from defining the brand to ensuring it could be expressed consistently across platforms, products, and markets.
The objective was to create a digital ecosystem that felt unmistakably Zeekr while remaining flexible enough to support future growth.
As digital touchpoints became one of the primary ways customers experienced the brand, the challenge shifted from defining the brand to ensuring it could be expressed consistently across platforms, products, and markets.
The objective was to create a digital ecosystem that felt unmistakably Zeekr while remaining flexible enough to support future growth.
Digital experiences were being created across multiple teams, regions, and initiatives. Without a shared framework, maintaining consistency at scale would become increasingly difficult.
The challenge was to create a cohesive digital experience capable of supporting storytelling, product communication, campaigns, and customer engagement across the entire ecosystem.
The work focused on translating brand principles into digital experiences.
Motion, interaction, typography, content, and UI systems were treated as interconnected parts of a larger experience rather than isolated design elements.
By combining design systems with brand principles, we established a framework that balanced consistency with flexibility across teams and markets.
Digital experiences were being created across multiple teams, regions, and initiatives. Without a shared framework, maintaining consistency at scale would become increasingly difficult.
The challenge was to create a cohesive digital experience capable of supporting storytelling, product communication, campaigns, and customer engagement across the entire ecosystem.
The work focused on translating brand principles into digital experiences.
Motion, interaction, typography, content, and UI systems were treated as interconnected parts of a larger experience rather than isolated design elements.
By combining design systems with brand principles, we established a framework that balanced consistency with flexibility across teams and markets.
As the ecosystem expanded, maintaining alignment became just as important as creating new experiences. To support global teams, we developed a centralized brand portal that connected strategy, design systems, assets, and implementation guidance into a shared source of truth. The platform enabled designers, marketers, agencies, and regional teams to access and apply the brand consistently across touchpoints.
The result was a scalable digital ecosystem capable of supporting future growth while maintaining a consistent and recognisable customer experience.
By connecting strategy, systems, and execution, the work enabled a more cohesive experience across markets, teams, and platforms.
As the ecosystem expanded, maintaining alignment became just as important as creating new experiences. To support global teams, we developed a centralized brand portal that connected strategy, design systems, assets, and implementation guidance into a shared source of truth. The platform enabled designers, marketers, agencies, and regional teams to access and apply the brand consistently across touchpoints.
The result was a scalable digital ecosystem capable of supporting future growth while maintaining a consistent and recognisable customer experience.
By connecting strategy, systems, and execution, the work enabled a more cohesive experience across markets, teams, and platforms.
