Zeekr Brand
Categories
Branding, Strategy
Client
Zeekr Global
Project
Brand Transformation
Services
Branding Art & Design Direction Strategy & Scalability
Year
2022–2026
As Chief Designer at Zeekr, I led the transformation of a Chinese electric vehicle brand into a global contender in the mobility space.
The challenge extended far beyond visual identity. As the company expanded across markets, products, and digital platforms, there was a growing need for a unified system that could scale with the business.
Through a redefined brand strategy, visual identity, product architecture, and digital ecosystem, we created a scalable framework that aligned teams, products, markets, and touchpoints under one coherent experience — bringing consistency, clarity, and a stronger sense of purpose to every interaction with the brand.
As Chief Designer at Zeekr, I led the transformation of a Chinese electric vehicle brand into a global contender in the mobility space.
The challenge extended far beyond visual identity. As the company expanded across markets, products, and digital platforms, there was a growing need for a unified system that could scale with the business.
Through a redefined brand strategy, visual identity, product architecture, and digital ecosystem, we created a scalable framework that aligned teams, products, markets, and touchpoints under one coherent experience — bringing consistency, clarity, and a stronger sense of purpose to every interaction with the brand.
This transformation was about more than visuals. It was about creating alignment across an increasingly complex ecosystem of products, teams, markets, and customer experiences.
By connecting brand strategy with digital execution, we built a system that could scale globally while maintaining clarity, consistency, and a distinct point of view. Design became not just an expression of the brand, but a tool for driving cohesion, recognition, and long-term growth.
This transformation was about more than visuals. It was about creating alignment across an increasingly complex ecosystem of products, teams, markets, and customer experiences.
By connecting brand strategy with digital execution, we built a system that could scale globally while maintaining clarity, consistency, and a distinct point of view. Design became not just an expression of the brand, but a tool for driving cohesion, recognition, and long-term growth.
The automotive industry is undergoing a fundamental shift. As technology reshapes how people move, connect, and live, expectations have expanded beyond traditional measures of performance and safety.
To remain relevant in this new landscape, Zeekr needed a brand that could speak to changing customer values — one that positioned technology not as the hero, but as an enabler of better experiences, greater well-being, and a more meaningful relationship with mobility.
Design thinking guides everything — how the brand moves, how it sounds, and how it feels to interact with, long before anyone interact the product.
The automotive industry is undergoing a fundamental shift. As technology reshapes how people move, connect, and live, expectations have expanded beyond traditional measures of performance and safety.
To remain relevant in this new landscape, Zeekr needed a brand that could speak to changing customer values — one that positioned technology not as the hero, but as an enabler of better experiences, greater well-being, and a more meaningful relationship with mobility.
Design thinking guides everything — how the brand moves, how it sounds, and how it feels to interact with, long before anyone interact the product.
