Bobyte
Categories
Product Design
Client
Personal Project
Project
Bobyte
Services
Co-Founder UI & UX Design Product Strategy Brand Identity
Year
2024–
The Swedish housing market is complex, fragmented, and often frustrating to navigate. Existing apartment-swapping services relied heavily on outdated experiences, intrusive advertising, and paywalled functionality, creating friction at every step of the process.
Bobyte was created to challenge that model. The ambition was to design a simpler, more transparent experience where users could focus on finding the right housing match rather than learning how to use the platform.
As part of the founding team, I was responsible for shaping the product experience, visual identity, and overall design direction from the ground up.
The Swedish housing market is complex, fragmented, and often frustrating to navigate. Existing apartment-swapping services relied heavily on outdated experiences, intrusive advertising, and paywalled functionality, creating friction at every step of the process.
Bobyte was created to challenge that model. The ambition was to design a simpler, more transparent experience where users could focus on finding the right housing match rather than learning how to use the platform.
As part of the founding team, I was responsible for shaping the product experience, visual identity, and overall design direction from the ground up.
The challenge was not simply presenting housing listings, but designing an experience around trust, discovery, and decision-making.
We focused on creating intuitive user journeys that reduced complexity and surfaced the most relevant information at the right time. From onboarding and profile creation to matching, messaging, and apartment exploration, every interaction was designed to feel clear, approachable, and frictionless.
Alongside the product experience, we developed a visual identity that balanced warmth and professionalism, helping differentiate Bobyte in a category often dominated by transactional and utility-driven services.
The challenge was not simply presenting housing listings, but designing an experience around trust, discovery, and decision-making.
We focused on creating intuitive user journeys that reduced complexity and surfaced the most relevant information at the right time. From onboarding and profile creation to matching, messaging, and apartment exploration, every interaction was designed to feel clear, approachable, and frictionless.
Alongside the product experience, we developed a visual identity that balanced warmth and professionalism, helping differentiate Bobyte in a category often dominated by transactional and utility-driven services.
Bobyte became a valuable exercise in building a digital product from first principles — balancing business goals, user needs, brand expression, and technical constraints within a single coherent system.
The project reinforced an approach that continues to shape my work today: strong digital experiences emerge when brand, product thinking, and design systems are developed together rather than in isolation.
By treating design as both a strategic and operational tool, we were able to create a product that felt trustworthy, intuitive, and scalable from day one.
Bobyte became a valuable exercise in building a digital product from first principles — balancing business goals, user needs, brand expression, and technical constraints within a single coherent system.
The project reinforced an approach that continues to shape my work today: strong digital experiences emerge when brand, product thinking, and design systems are developed together rather than in isolation.
By treating design as both a strategic and operational tool, we were able to create a product that felt trustworthy, intuitive, and scalable from day one.
